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  • #appstore #ios #mac #opinion | Much has been made over the years about how the App Store [could be improved](http://furbo.org/2009/07/10/year-two/) for both developers and customers. Areas like [interactive reviews](http://www.fastcolabs.com/3037828/4-ways-developers-say-apple-can-improve-the-mac-app-store),[trial periods](http://www.cultofmac.com/151955/apple-hints-at-free-trials-in-the-app-store-with-new-itunes-terms-and-conditions/), an [App Store VP](http://www.imore.com/editors-desk-vp-app-store) and [paid upgrades](http://www.macworld.com/article/2048194/opinion-apple-needs-a-handle-on-app-store-paid-upgrade-problem.html) are all important. One of the key areas many agree is the biggest problem Apple has yet to [correctly address](http://toucharcade.com/2014/06/02/new-ios-8-app-store-features/) is discovery. For small developers like myself, a potential customer’s ability to find your app on the App Store is critical. If customers can’t easily discover and download your software, your app (and indeed your business) has little chance of survival.

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